The sneaker world is buzzing with a bold move that could shake up the industry: Adidas has designed a custom pair of shoes for Steph Curry during the 2026 NBA All-Star Weekend, marking a potential game-changer in the athlete’s footwear journey. But here’s where it gets controversial: this comes just months after Under Armour released Curry’s 13th and final signature shoe with the brand, following their abrupt split in November 2025. While Curry has been clear that he’s not sending messages with his shoe choices, his decision to debut Adidas’ Anthony Edwards 1 Low “Gold Medal” colorway during Media Day raises eyebrows. Could this be a subtle hint at his next big move? And this is the part most people miss: the “Gold Medal” edition isn’t just a shoe—it’s a tribute to Curry’s Olympic journey with teammate Anthony Edwards, featuring his initials and jersey number from the 2024 Paris Games. Adidas seems to be strategically positioning itself as a top contender for Curry’s next sneaker deal, especially after getting him to showcase their Crazy Energy+ last month. But let’s not forget: Curry insists his shoe choices celebrate players, teams, and cities, not negotiate deals. Still, the timing feels deliberate, doesn’t it? Meanwhile, Adidas has already moved on from the Anthony Edwards 1, focusing on the second installment of Edwards’ line, though fans can still snag the older model at select retailers. Pairing Curry with Edwards—his former Olympic teammate—would be a marketing dream for Adidas. But is this partnership inevitable, or just wishful thinking? As the 2026 NBA All-Star Weekend unfolds, one thing’s certain: the sneaker drama is far from over. What do you think? Is Adidas playing the long game with Curry, or is this just a friendly nod to a fellow athlete? Let us know in the comments! For more sneaker news, stay tuned to Kicks On SI as we cover everything from Penny Hardaway’s Stranger Things collab to Klay Thompson’s lifetime deal with ANTA. The court—and the sneaker game—has never been hotter.
